As an art director and designer on the University of Oregon’s NSAC team, I helped develop a campaign aimed at increasing brand love for AT&T among Gen Z.

Our insight: real connection is endangered.

By placing this emotional core front and center, we repositioned the brand as not just a provider of service, but an enabler of human connection through emotionally resonant storytelling and human-centered visuals. After months of collaboration, our campaign took first place at districts!